|
The Max India Foundation (MIF) and the Max Institute of Healthcare Management (MIHM) at the Indian School of Business (ISB) announced the launch of the SCALE (Senior Care Advancement Through Learning and Evidence) Initiative. Supported by a multi-year CSR grant from MIF, the initiative will generate knowledge and evidence to strengthen care propositions for India's rapidly growing senior population.
India is witnessing an increasing demand for senior care that is accessible, appropriate and sustainable. As the industry expands across senior living, healthcare, AgeTech, financing and insurance, organisations and experts are generating valuable insights through practice and innovation. But these learnings remain fragmented.
The SCALE Initiative seeks to address this gap by generating evidence and translating it into insights that can assist industry stakeholders and policymakers to make informed decisions. The initiative will focus on consumer behaviour, workforce participation, social inclusion, operating and care delivery models and their financing, and technology adoption. Antara Senior Care will serve as a founding industry partner, supporting SCALE’s engagement with the senior care sector.
The MoU for the initiative was exchanged between Tara Singh Vachani, managing trustee, Max India Foundation and executive chairperson, Antara Senior Care, and ISB Dean Madan Pillutla, in the presence of Rajit Mehta, MD, Max India Limited and CEO, Antara Senior Care; Ishaan Khanna, CEO, Antara Assisted Care Services; Sarang Deo, executive director, Max Institute of Healthcare Management at ISB; Karthik Balakrishnan, Deputy Dean – Faculty and Research, ISB; and DNV Kumara Guru, senior director – Advancement, Alumni Engagement and External Relations, ISB.
Tara Singh Vachani, managing trustee, Max India Foundation, said: “India's demographic transition presents an opportunity to build a deeper understanding of how seniors can lead healthier, more independent and fulfilling lives. As lifespan improves, seniors are seeking greater health, independence, purpose, dignity and choice. Meeting these aspirations requires a deeper understanding of their diverse needs and experiences. The SCALE Initiative brings together research, practitioner insights and stakeholder perspectives to strengthen the evidence base around ageing and care. Our aim is to translate this knowledge into more effective care models, stronger support systems and better outcomes for seniors and their families."
Professor Sarang Deo, executive director, Max Institute of Healthcare Management, ISB, said: “India is entering a phase where the growing needs and aspirations of a senior population will require us to rethink how we design systems, services and markets for seniors. SCALE brings a management and evidence-based perspective to this challenge, examining how businesses, healthcare organisations and public institutions can respond to these changes across financing, technology, workforce participation, consumer and producer behaviour, and social inclusion."
|