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 Kapiva, one of India's leading science-backed Ayurveda brands, has announced its entry into the clinical care segment with the launch of Kapiva Ayurveda Clinics, expanding its existing product-led portfolio to include structured, continuity-driven treatment models. The development comes as the company completes a decade in the category. The clinics address four major chronic concerns: Diabetes, Heart Health, Pain and Women’s Health.
The launch follows the brand’s announcement of the Kapiva Innovation Fund (KIF), a Rs 50 crore corpus dedicated to advancing research and innovation in Ayurveda, and marks the company's broader ambition to build a holistic Ayurveda healthcare brand beyond products.
India's chronic disease burden is no longer confined to older populations. Chronic health conditions are increasingly affecting Indians in their twenties and thirties, a generation that is not only seeking holistic alternatives but actively looking for care systems that address the root cause of their conditions, not just the symptoms. According to a 2024 survey by the Government of India, nearly half of India's population has used Ayush systems for prevention or treatment of ailments, a reflection of how deeply the system is woven into everyday health decisions. The clinics are built for someone who has started a treatment plan and not been able to stay the course, and look to address a longstanding gap in the system: inconsistent outcomes driven by the absence of structured support after the first consultation.
At the centre of Kapiva's clinical model is a 45 to 60 minute in-depth Ayurvedic consultation focused on identifying root causes rather than surface symptoms. By comparison, the average doctor consultation in India lasts between 5 and 10 minutes, without a clear understanding of what is driving their condition.
Ameve Sharma, Founder and CEO of Kapiva said, "To offer truly comprehensive Ayurvedic care, we realised that patients require a much deeper, highly personalised approach that goes beyond just a product. Delivering that level of care requires a dedicated physical setup. In many ways, this brings Kapiva full circle. This launch was born directly from conversations with our consumers who were seeking structured support. As a customer-first brand, Kapiva Ayurveda Clinics are our way of ensuring they receive the end-to-end care they deserve."
Kapiva Ayurveda Clinics currently operate in three locations in Bengaluru: Whitefield, HSR Layout and Sarjapur Road, with each clinic offering consultations for diabetes, heart health, chronic pain and women's health. The company plans to expand across additional Bengaluru locations before evaluating multi-city growth.
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