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L V Prasad Eye Institute (LVPEI) organized the Eighth Edition of ‘WHITATHON’, to raise awareness about the early detection of retinoblastoma (eye cancer) in children, and funds for its treatment. The event commemorates the World Retinoblastoma Awareness Week, observed between May 10-16, this year. Dr Prashant Garg, executive chairman – LVPEI; said, “the purpose of this run is to spread awareness about retinoblastoma — a rare but serious eye cancer that affects children. The biggest challenge with retinoblastoma is that many parents fail to recognize the symptoms at an early stage. By the time it becomes visibly noticeable and is diagnosed, it is often too late to save the eye, and in some cases, even saving the child’s life becomes difficult. This is why awareness and early detection are absolutely critical.” Dr Vijay Anand Reddy said, “Early diagnosis can help save not only the eye but also the child’s life. Thank you to each and every one of you for being part of this run, for raising awareness, and for contributing funds towards the treatment and care of these little angels. Your support brings hope to many families and helps ensure a brighter future for these children.” Dr Swathi Kaliki, head - operation Eyesight Universal Institute for Eye Cancer, Kallam Anji Reddy Campus, Hyderabad Let us work together to ensure that no child suffering from retinoblastoma loses their life or sight due to lack of awareness or access to treatment. Thank you all for being part of this meaningful cause and for helping create hope for these little children and their families.” The funds raised from the WHITATHON run are utilized to treat underprivileged children suffering from retinoblastoma at no cost, and to support future research. This year, around 2000 enthusiastic participants joined the cause, demonstrating strong community support for the event.
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