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Novo Nordisk Global Business Services (GBS) celebrated Pride Month 2025 with a Pride march and a dedicated campaign aimed at building awareness and fostering allyship among its workforces. The event followed the recent rollout of an updated Diversity, Equity, Inclusion, and Belonging (DEIB) strategy.
The organization’s DEIB framework reflects a shift from an earlier emphasis on gender representation toward a broader, intersectional approach towards inclusion. The new strategy aims to address systemic barriers and ensure a more equitable workplace across multiple identities, said the company.
As part of its inclusion policies, the company offers health insurance that includes gender reassignment as per WPATH protocols, gender-neutral parental leave for non-birthing parents gender-neutral bathrooms at the workplace and use of gender-inclusive language in recruitment communications
The internal Pride Month campaign, themed around belongingness invited employees to engage through creative expressions such as art and poetry. The Pride March, open to all employees, was organized to visibly demonstrate support for LGBTQ+ inclusion. Apart from this, there were multiple awareness sessions and panel discussions with external speakers and strong allies from the community.
Commenting on the initiative, John Dawber, corporate vice-president & managing director, Novo Nordisk Global Business Services, said, “Belonging is at the heart of our culture at Novo Nordisk GBS. Real progress on DEIB comes from embedding inclusion into everyday behaviours, policies, and leadership—so that people feel seen, safe, valued and encouraged to bring their real selves to work every day.”
In addition to LGBTQ+ inclusion, the organization is also planning to carry the momentum into Disability Pride Month in July. Awareness campaigns will continue, with a focus on intersectional identities and initiatives aimed at improving access and employment for people with disabilities, he added.
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