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The World Ayurveda Congress and Arogya Expo 2024 that concluded last Sunday at the Parade Ground in Dehradun generated over 150 million USD in business opportunities.
According to the organisers, the move is reflecting on increasing global demand for Ayurvedic medicines and wellness products.
The flagship biennial conclave of Ayurveda fraternity and allied stakeholders, the December 12 to15 event broke all previous records in volume of businesses as 142 buyers from 30 countries took part in about 3200 B2B meetings, facilitated by Ayush Export Promotion Council (AYUSHEXCIL) at the event.
'Digital Health--An Ayurveda Perspective' was the focal theme of the event, organised by World Ayurveda Foundation (WAF) with the support of the Ayush Ministry, Government of India, the Government of Uttarakhand, other state governments and leading Ayurveda establishments.
The WAC 2024 was attended by a total of 10321 delegates, 352 of them from 58 countries, breaking all previous records.
The event, held at the sprawling Parade Gound in Dehradun, featured 172 sessions covering key themes, aimed at making a strategic push to the global outreach of Ayurveda as a mainline wellness option.
The International Delegates Assembly of WAC 2024 was attended by delegates from 27 countries, who presented the country status report on Ayurveda. Also, WAF took the initiative to form an International Association
to give a further momentum to the global comeback of Ayurveda. The event saw the first ever accreditation for an Ayurveda institute outside India being awarded to Europe Ayurveda Academy Association (EAAA).
The Ayush Chair panel discussion was attended by delegates from Thailand, Mauritius, Latvia, and Russia.
The Arogya Expo, arranged at a 1 lakh sq ft area at the venue showcasing products and services from leading Ayurvedic institutions, registered a massive 1.5 lakh footfall. The Ayush Clinic on the sidelines of the event, where leading medical practitioners provided free service, was visited by over 4000 people to avail diagnostic consultation.
Other highlights of the four-day meet included Industry Conclave-Invest India, NCIM conclave, traditional healers meet, International Medicinal Plants seminar, international conclaves of veterinary Ayurveda, Vriksha Ayurveda and Ayurveda film festival.
The conclave also brought together experts from various domains of science and technology to deliberate on the increasing stake of Ayurveda in creating a holistic and sustainable healthcare ecosystem in a world confronted by grim health and environmental challenges.
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