|
A strategic education program to increase the calibre and potential of the pharmaceutical marketers and brand managers of manufacturing companies has been launched by the pharma market research company, Pronto Consult, based in Mumbai.
It is a course of six months duration designed in online mode, but two days offline classes will be conducted in a pharmacy institute of repute at Shirpur in Maharashtra. A certificate will be issued to the participants on completion of the course which is supported by a famous pharmacy college in Maharashtra.
The certificate course is conducted in association with the pharmacy institution, RC Patel Institute of Pharmaceutical Education and Research, otherwise called RCPIPER, located at Shirpur. A memorandum of understanding (MoU) was signed between the organisation Pronto Consult and the institution, RCPIPER, in a function held at the college recently for the conduct of the course, said Dr. Hari Natarajan, founder and managing partner of the Pronto.
He said this collaboration will bring together academic excellence and practical expertise by offering a prestigious certification and exclusive alumni status to the participants at RCPIPER. The course will help to empower them in the pharmaceutical and healthcare sectors to open doors to an exclusive network of skilled professionals and opportunities. Further the tie-up will mark a significant step towards fostering growth, innovation and development of high-quality educational opportunities.
Sharing details with Pharmabiz, Dr Natarajan said the course is designed and taught by a recognized expert faculty. On completion of the course, the participants will become more confident in devising marketing strategies and sales-force activities. The participants will become confident to market even the strongest products to the targeted customers with a stronger strategy. They will learn how to understand the customers' expectations and how to fulfil them. Apart from the brand managers and marketing teams, persons from other departments in the companies can also attend the course.
With this course Pronto Consult targets professionals in the pharmaceutical firms, who want to enhance their skill and update the latest developments in the business market. The course team includes the industry doyen, Dr. Vivek Padgaonkar, academic experts Dr. Salil Sabnis, Dr. Prashant Deshmukh, Prof. Pallavi Patil, Dr. Karishma Atul Shah and the market research analyst, Dr. Hari Natarajan. The course will cover various topics that are critical for brand management and for sales teams. The course is designed in online mode and two days of classes at the pharmacy college at Shirpur.
|