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Pharma, health sector adopting technological innovations to create virtual dispensaries and medical stores

Shardul Nautiyal, Mumbai
Saturday, January 30, 2021, 08:00 Hrs  [IST]

The pharma and health sector is adopting technological innovations to create virtual dispensaries and medical stores where people can access medicine catalogues and match prescriptions to order the right medicine, without physically going to the chemists, according to experts.

Personalization, real-time networking and seamless collaboration are some of the most sought after features of virtual event platforms. Tele-healthcare, remote patient care, digital consultation etc are the other outcomes of adoption of virtual technologies.

A case in point being global advisor and thought leader in the field like Healthcare Information and Management Systems Society (HIMSS) which has leveraged virtual events to create some really interesting and comprehensive engagements to offer expertise in health innovation, public policy, workforce development, research and analytics to advise global leaders, stakeholders and influencers on best practices in health information and technology.

Medical conferences are also crucial to the industry as these events are a melting pot of practitioners and play an important role in formulating policies. They give a strategic direction to the industry in terms of adoption of best practices, introduction of new mechanisms, advancement of diagnostics etc.

Since the pandemic virtual event platforms have been widely preferred to host these kinds of events on the global scale.

Recently, Rainbow Children’s Hospitals hosted the International Medical Conference virtually and the event saw an impressive participation by 500 plus attendees including prominent medical practitioners, pediatricians and over 50 super specialist doctors.

According to Piyush Gupta, president, Kestone, “For the healthcare sector virtual consultation saw a great demand from the families who have elderly patients. Since they are the most vulnerable group in terms of Covid-19 infection, consultation and immediate medical attention over virtual mediums came as a great relief.”

“Being the most crucial industry on which the future depends, the pharma and healthcare industry is designing innovative programs, re-defining policies and creating a workforce that is dedicated to take every challenge head-on. It is worth mentioning that most of these are happening on virtual event platforms. The adoption of virtual technologies is a great leveller for the sector as it helps with preliminary diagnosis and real-time assessment of emergencies and making remote healthcare more accessible in the country,” Gupta further added.

Kestone is India’s leading data-driven integrated sales and marketing services company founded in 1997 and has the distinction of setting up India’s first, entirely home-grown experiential virtual platform.

With this consumption trend of virtual services, the healthcare and pharma sectors can now envision a future where a lot of other needs of the industries can be met through these virtual platforms. One such need is the need to deliberate on adoption of best practices and healthcare policy making.

Virtual event platforms can help in making an engagement more fluid and can connect medical professionals from around the globe more seamlessly as opposed to simple web conferencing softwares.

“With virtualization coming in the picture, sharing and consumption of health-related information will be more effective and it will make medical intervention and monitoring more effective for long distance patients. It will also address the issue of travel restrictions and access to remote areas. Quick adoption of virtualization and proper education will also democratize healthcare,” Gupta concludes.


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