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NetNoggin, a premier market research agency, released detailed results from a netnographic-qualitative research study, which investigated levels of caregiving for patients with Alzheimer's disease and was presented at the Alzheimer's Association International Conference (AAIC) 2019, held in Los Angeles, California.
NetNoggin conducted a comparative analysis between secondary literature and primary netnographic data to determine common threads and gaps regarding different caregiving classifications. Results from this research demonstrate that a new classification of caregiving is needed and should be used as an educational resource to prepare new caregivers for their journey.
"Our research shows caregivers desire pathways or 'levels' to monitor their own journey, while tracking their patients' progression," said Diana Conger, CEO of NetNoggin. "Our research is a starting point to show caregivers what their path may look like, how their journey may change, and offer interventions/support at the right time and place."
NetNoggin continues to participate in the Alzheimer's disease space with their syndicated report, NetNog: #genesis Alzheimer's Disease (including MCI). This report captures insights from a large volume of rich contextual conversations, with raw and unbiased lexicon, occurring online. Patients and caregivers write in the present, and there is no bias related to recall, unlike traditional research (interviews or surveys). For more information on NetNog: #genesis Alzheimer's Disease (including MCI).
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