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Anti-counterfeiting and brand protection summit 2018 on Jan 16 & 17 in Mumbai

Our Bueau, Mumbai
Monday, December 11, 2017, 10:00 Hrs  [IST]

The ‘Anti - Counterfeiting and Brand Protection Summit 2018’ being held on January 16 and 17, 2017 at Holiday Inn Mumbai International Airport, will bring stalwarts from cross industries under one roof to discuss the latest trends in anti- counterfeiting, challenges and issues faced by organisations to fight counterfeiting. The focus will be on the recent legal developments, understanding how to carry out risk profiling, role of effective packaging, supply chain authentication and latest technologies and solutions.

Counterfeiting is a global problem and is growing at an alarming rate and India is a large market for such activities. India’s booming e-commerce environment has added further complexities. Counterfeiting not only affects the sales and revenue of the industry but also dents the reputation of brands and results in heavy revenue losses due to unaccounted sales and a huge challenge to the ‘Make in India’ programme.

The summit will offer an excellent opportunity to discuss, share experiences, case studies, network with industry leaders and learn about the current and innovative practices in the industry to curb counterfeiting and protect your brand. Anti-Counterfeiting and Brand Protection being the foremost and one of the overriding areas of discussion globally was discussed at the summit with the theme- Understanding the broad effects of product counterfeiting and its mitigation by implementing the best practices and strategies for protecting your brand from infringers.

Key conference focus areas include: Overview of the counterfeiting and brand protection issues in India; Role of customs to prevent counterfeited goods to make way across borders; Anti- counterfeit packaging technologies to alleviate counterfeiting issues; Supply chain authentication, problems faced because of illegal imports and conducting effective raids; How to protect your brand with IPR, trademark and copyright; Role of packaging and strategies to develop anti- counterfeit packaging; Consumer awareness: How to help consumers from falling prey to counterfeiters and their products; Industry focused case studies (pharma/ auto/ FMCG/ online etc).

Event is partnered with leading solution providers in the industry – Uniqolabel, Uflex Limited (Holography Division), Holographic Security Marking Systems Pvt. Ltd. and Inttl Advocare.

Some industry leaders to contribute and speak at the summit include: Capt. Shakil Ahmed- Diageo India, Col. Sandeep Sudan - Reliance Industries Limited, Meenu Chandra- Microsoft Corporation India, Rahul Jain - Flipkart Internet Pvt. Ltd. and so on.

Early Bird Discounts end on December 31, 2017.

Contact on the details below for delegate registrations/sponsorship opportunities or log on to http://bit.ly/2zEvPpn  / Jelvin John, business manager – India, +91 22 6608 9534/+91 83568 63065/ jelvin.john@inventicon.in


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