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Genotypic Technology bags SAP ACE Awards 2010 for customer excellence

Our Bureau, Bangalore
Monday, November 15, 2010, 17:45 Hrs  [IST]

Genotypic Technology has been awarded the SAP ACE (Awards for Customer
Excellence) 2010 and adjudged as a “Best Run Business for on-demand

The SAP ACE award recognizes organizations for
business value creation through innovative use of IT, in every major
industry vertical. This award for the best on-demand implementation was
instituted by SAP for the first time this year. Genotypic gets the
honour of being the very first organization in the field of genomics in
India to get the ACE award, and the first ever in this category.
Recognizing the best of best-run businesses in the Indian subcontinent,
the SAP-ACE awards are one of the most coveted customer-focused
Information Technology awards.

“We had a rapid growth of nearly
200 per cent year on year in the last 2 years. The implementation of SAP
has brought more transparency to the organization and made the
processes more efficient. This has a direct impact on the businesses
being more aligned to a common vision and growth path,” stated Dr. Sudha
Rao, vice president, Genotypic Technology, who received the award in
Mumbai recently.

In 2006, SAP introduced an annual award series
that would recognize Indian businesses demonstrating innovative use of
technology for outstanding business transformation. SAP ACE has become
an annual barometer of business competitiveness.

The nominations
highlight participation from companies of all sizes – with revenues
ranging from less than Rs. 20 crore to
the largest companies across diverse businesses like garments, retail,
telecom, construction, consumer goods, chemicals, pharmaceuticals, steel
& oil producers, energy, utilities, IT/ITES, etc.

Dr Raja
Mugasimangalam, CEO Genotypic Technology said that cloud computing is
seen as a fundamental change that is helping companies like ours to
bring competitive advantage, to set even higher standards of excellence
in achieving our goal of simplifying Genomics and collaborating with the
industry and academia to explore new avenues in biological research.

is a genomics company providing comprehensive and customized services
and solutions. Founded in 1998, Genotypic has been instrumental in
introducing microarray technology and Next Gen Sequencing (NGS) in
India. Genotypic has evolved from strength to strength in terms of
expertise, knowledge, experience and has qualified teams for NGS lab,
NGS analysis, Microarray lb and analysis, BioIT, molecular biology and
qPCR lab with PhDs in every team. Genotypic is the only Agilent
certified microarray service provider in India and the only commercial
genomics company equipped with the Illumina NGS GaIIx sequencer.
Genotypic is well equipped to handle large genomics projects from
project planning and sample preparation to processing and in-depth

The company is working to simplify the cutting edge
genomics technologies and apply them in real life applications to
provide cost effective genomic solutions for its global clientele in the
field of Academic research, Pharma, Agribiotech, Animal Husbandry,
Human Genetics, Molecular Diagnostics, Vaccine Research, Microbial
biology and Personalized Medicine. Genotypic specializes in
Microarrays (Agilent platform) and Next Gen Sequencing (NGS), Target DNA
Capture and Resequencing, and Enrichment (Agilent “SureSelect”) and NGS
Data Analysis. Genotypic has collaborations with leading Genomic
technology companies to conduct hands-on training workshops in Lab and
microarray and sequence informatics. Its clientele includes major
academic Institutes and top pharmaceutical and biotech companies around
the world.


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