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QMS MAS on-boards Kapil Dev as the face of the brand to strengthen the trust in its point-of-care-products

Our Bureau, Bengaluru
Thursday, March 16, 2023, 15:15 Hrs  [IST]

QMS MAS (Medical Allied Services), a front-runner in the field of healthcare and wellness, recently on boarded cricketer, Kapil Dev as its brand ambassador. The platform has also rolled out their new advertisement Q Devices: You can count on them for the launch of their medical diagnostic devices, Q-Devices, featuring the veteran cricketer.

The company founded in 1994 provides customised scientific solutions for healthcare promotion to customers. Its products are completely made in India with the mission and are point of care devices.

In an advertisement with Kapil Dev, company has highlighted the  convenience and wide array of Q-Devices providing quality healthcare equipment like nebulizers, blood pressure monitors, and oximeters at affordable prices. This is in sync with the brand’s mission of helping India become healthy and safe from diseases. The ad is being promoted on various platforms such as digital media, OTT, and social media.

Dr Guddi Makhija, the cofounder, QMS MAS, said, “We feel a strong sense of responsibility towards our customers and care deeply about their health and well-being, so we needed an icon with whom everyone could relate.”

Commenting on his association with the brand, Kapil Dev said, “The current scenario in the country has put the focus back on the healthcare sector- lifestyle diseases are on the rise, and India is on its way to becoming the diabetes capital of the world. We need to monitor our health closely, and QMS MAS makes easily available the most advanced healthcare equipment and services to enable this, said Kapil Dev.


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