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Health & wellness e-commerce platforms bridge the gap between consumers & authentic brands

Shardul Nautiyal, Mumbai
Thursday, March 9, 2023, 08:00 Hrs  [IST]

Health and wellness e-commerce platforms are today able to bridge the gap between consumers and authentic brands post pandemic, according to experts.

This digital transformation has enabled e-commerce players to create a platform that is exclusively dedicated to authentic health and wellness products backed with educational content that enables consumers to make better buying decisions. These trends indicate how the health of people is evolving and how social taboos are diluting gradually. All this collectively lays a clear picture of an economy that is inclining towards preventive measures of health.

“There has been a shift in attitudes towards women's health as more companies become comfortable discussing the topic. It is evident that times are changing, with some of the biggest entrepreneurs in the country being women. Additionally, there is a growing trend of women participating in fitness activities and taking better care of their health. The sales trend on our platform indicates a high demand for women-related products,” according to Anvi Shah, founder and CEO, HyugaLife, a digital-first retailer for health and wellness e-commerce platform for women.

With Women’s Day scheduled for March 8, 2023, HyugaLife.com will connect consumers to genuine health and wellness brands that could be potentially difficult to find. “We have an in-house team of experts who provide real-time advice and resolve customer queries. This adds value to the customer experience, making it more personalized and engaging. In addition to providing a platform for customers to purchase health and wellness products, we want to create a community of health-conscious people by providing them with the correct and relevant information. We want to offer a platform where people can learn, explore and experience all things related to health and wellness,” Shah added.

Hyugalife.com is a unique concept that introduces a fresh approach to e-commerce. It is India's first "happiest health destination" that offers a distinctive health and wellness experience to its visitors.

Talking about the market scenario, Shah said, “Hyugalife.com's orders are spread across the country and people from both urban and rural areas are adopting it. We can see a favourable pattern in terms of the number of daily visitors, weekly sales and the adoption of our brand. We’re quite excited to welcome new brands onboard that cater to various health and wellness needs of people.”


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