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Max Bupa introduces ‘AnyTimeHealth’ machines to allow non-invasive health assessment

Our Bureau, Bengaluru
Friday, November 17, 2017, 16:50 Hrs  [IST]

Max Bupa has now launched the  AnyTimeHealth (ATH) machines, to propel health insurance penetration in the country. The ATH is an  innovative new technology-based solution that will allow customers to run instant health assessment and buy health insurance cover  in just 180 seconds.  The  ATH machines will let customers initiate their health assessment, choose the right health insurance plan for themselves and walk away with the policy document within three minutes.
The machines have been designed by Max Bupa, in partnership with Yolo Health, a health tech startup.  According to a Bupa Pulse survey conducted in early 2017, people are moving towards digital mediums and platforms for buying and renewing health insurance. While 47% of the respondents confirmed opting for online platforms for renewing health insurance, 13% said they would go to online platforms for purchasing health insurance.
The  AnyTimeHealth is a completely automated, technology-based model with a simple interface that offers a comprehensive awareness-to-purchase journey, overcoming the procrastination hurdle experienced by many Indians.
The 5 simple steps a first-time user needs to follow are registration using email ID and phone number, non-intrusive health assessment, automated health insurance policy recommendation based on details entered and test output, instant payment and instant policy issuance.
According to  Ashish Mehrotra, MD & CEO, Max Bupa, health insurance has almost become a necessity in India with the growing incidence of lifestyle diseases. The  overall penetration is still quite low with close to 80% of the Indian population still not covered under any form of health insurance. The Indian health insurance industry needed something disruptive to ensure health cover reaches every Indian.
“With the Max Bupa ATH machines we aim to democratize health by addressing the key issues and challenges faced by Indians on their buying journey. While we anticipate greater penetration for health insurance overall with the innovation, we also expect the the  ATH machines to increase our Bancassurance throughput by 2.5X and become an independent sales channel in the next 3- 5 years, comprising 15%-20% of our total digital sales”, he added.
At this stage, customers will be able to perform non-intrusive health assessment covering Body Mass Index, Blood Pressure, Body Type & Fat %, Muscle %, Bone Mass, Body Temperature, Hydration level and Blood Oxygen %; and buy a policy instantly.

The ATH machines will be introduced in the market through the company’s Bancassurance partners like  Bank of Baroda, giving access to potentially 20% of the banked Indians. In the first phase, 20 ATH machines will be installed at partner banks’ branches, across multiple cities. Through the next few months, it  will focus on gathering customer inputs, feedback and performance data to enhance services/ offerings through the systems. In the next 12-15 months, Max Bupa has plans to install multiple ATH machines across retail locations such as malls, societies/ RWAs, airport lounges, hotels etc.


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