Dabur India, the pioneer and undisputed leader in the branded Chyawanprash category, has unveiled its latest offering Ratnaprash SugarFree specially to help fight fatigue.
Ratnaprash SugarFree contains ayurvedic ingredients like Moti, Kesar, Musali and has been specially developed for those who feel the need help to rebuild strength and stamina. It is available in two sizes: 450g priced at Rs. 305 and 900g for Rs. 590.
“This marks a first for Dabur and for the healthcare industry in India. Consumers have always sworn by the health benefits of Dabur Chyawanprash, and with Dabur Ratanprash SugarFree we are now offering the health benefits in a sugar-free form that makes it more appealing to the health-conscious consumers,” said Ajay Parihar, category head-health supplements, Dabur India Ltd.
“The company’s entry into the premium sugar-free segment comes at a time when Dabur is putting in a concerted effort at expanding the category and usage of Chyawanprash. Given the strong equity of our products, we are sure that this will certainly win consumer confidence,” he added.
Key ingredients in Dabur Ratnaprash SugarFree are Moti which benefits human system providing strength and reducing stress. Kesar or saffron is used as health restorative. Musli enables improving immunity.
Dabur is known for its ayurvedic and natural health care brands: Vatika for premium personal care, Hajmola for digestives, Réal for fruit-based beverages and Fem for fairness bleaches and skin care.