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Indian pharma hiring landscape takes a new route to replace its sales team with healthcare professionals

Nandita Vijay, Bengaluru
Friday, May 19, 2017, 08:00 Hrs  [IST]

Indian pharma hiring has taken a new route as the industry now prefers professionals with any medical specialization. From the nutritional products to derma, gynaecology and other critical therapies, companies have identified the need for health care professionals to be hired to get closer to their target customers.

Companies have adopted digital sales approach and online methodologies that lead to an increase in the requirement of products. It is due to this spike in the pharma sector which has led to an amplified demand in hiring and investing in people across functions.

“The industry actually had a makeover in India in the last few years. Organizations are making effective approach to replace their army of sales professionals. It is already focusing to cater to the changing needs and demands where the dominance is larger when a medically qualified professional is on the flip side to address concerns,” Munira  Loliwala, business head engineering manufacturing & pharmaceuticals, TeamLease Services,”  told Pharmabiz.

Today, everyone across the pharma value chain: patients, physicians, pharmacists, payers, commissioners, regulators, and government authorities are increasingly communicating on the digital domain. This road shall lead to newer opportunities, she added.

TeamLease, in its recently released Salary Primer Report 2017 has highlighted that salaries get even better correlated with skills as the discerning employer sources performance for value. The trend indicates job creation, skills and salaries. In the current market scenario, these are the attributes that drive critical talent acquisition and retention decisions. It has indicated an upward revised growth rate for the healthcare and pharma sector following frenetic investment activity.

Indian consumer’s growing knowledge has compelled the pharma industry to adopt a robust sales approach when simpler forms of medications are available within reach and at competitive costs, noted Loliwala.

“We see that the pharma industry is adopting newer routes and channels to meet the increasing demand of the consumers and this results in hiring across functions. Not only will hiring increase in primary functions of sales/marketing, we shall see a lot of churn in regulatory, emphasis on R&D and biotechnology which is another upcoming function,” she stated.

Both pharma and healthcare are knowledge-driven industries like information technology. However, technology cannot replace manpower in the pharma sector.  This is because technology is to be adapted by manpower rather than latter replacing the former. Therefore increased focus will be on adapting new initiatives and methods of sales. This process is parallel to the existing sales workforce as it creates a need to adapt to tech-savvy platforms to widen their network and increase the effectiveness to perform and be productive to sustain in this competitive market, said Loliwala.


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